El Guapo Hot Sauce

 

This project was harder and took a lot more time then I thought it would. I created the sun in illustrator and in Photoshop I used the multiply blend mode and changed the fill and opacity for the sun because I felt like it was too strong for the ad. I also added stripes to the side of my ad. I knew empty space is good, but I felt like there was too much empty space. I really liked how it all turned out though!

The ad consisted of keeping everything simple. I needed to create something easy to read but had the
feel of a Hot Sauce.

Pen Tool Exercise

This exercise was very helpful. The pen tool always confused me because I didn't understand the lines didn't go where I wanted or I couldn't get the lines to curve the way it was supposed to. Now since I did this short exercise, I understand the reasoning behind the mistakes I made. I could have fixed the mistakes I made with just one or two clicks!